Probably never before people took this much photos. Digital cameras became very cheap. Nearly each mobile phone has a built-in high-resolution camera. The possibility to store the pictures on digital media allows to photograph any number oft times without paying attention on costs for film-material or developing. Bur how about quality and artistic statement?
Those who are interested in more than snapshots and holiday photos – and occasionally live in Hamburg – and are thinking about photography as an art form and want to visit photo shootings, galleries with guidance, symposia and workshops, those are favoured by fortune, because of the Hamburg society „Freundeskreis der Photographie Hamburg“. The society has been founded from famous fashion photographer and passionate collector F.C. Gundlach. They work on an internationally high standard and want to “address a widely circle of interested people, to convey the particular value photography places in culture and arts”, as they say on their website. The black and white corporate movie, produced for cinema and internet, contains all that by giving impressions of the activities that are provided by the Freundeskreises der Photographie.
The film gets supported by a music consisting of powerful beats, electronic bass and organic strings, and integrates the chapter breaks of the film into the musical context, which leads to a homogeneous result.