It’s not a secret, that politics is sometimes similar to poker: it’s often about strategy, pokerfaces and how to keep one’s cards close to the chest. The new radio commercial of German ministry of environment “BMU – Poker” is also about poker. Here in a round of poker with his friends a player throws his car key into the pot – but if you ask his friends about that car, the cards are definitely stacked against him.
The radio spot promotes a campaign where upgrading particle filters of cars get government-subsidized until the end of the year.
The music serves the different moods of the commercial. During the round of poker a double bass and guitar feedbacks produce a subdued tension and in the second part guitar, bass and drums take care of a cheerful atmosphere.
- Musik: Frank Schreiber
- Regie: Frank Hammer
- Produktion: Giesen&Partner