By licensing the music “Spark” for its TV-commercials of the Hyundai ix35 Xpossible and Hyundai i40, Hyundai takes charge of bringing on the funk.

The Affordable Art Fair takes place in 14 cities worldwide, and this year it will open its doors in Hamburg for the very first time. This art fair offers high-quality, contemporary art made by young and emerging artists, with all of it priced under €5.000. It's a concept that appeals to a broad audience and really gets people talking.

Normally letters form a word, words form a sentence and sentences e.g. a book. In the current commercial of the Hamburg fair “Photo+Artbook Hamburg” it’s exactly the other way round - every letter is formed by books, which then form the word "Book". Just like everything in the fair centers on books: foto- and artist’s books, magazines, zines and exclusive editions.

When a spark is overleaping, a potential unfolds – be it in a scientific view as electrical energy or in the arts, e.g. when there’s electricity in the air between musicians and audience or when one gets touched by an artwork, because it’s got something special. Getting in touch with arts happens in Berlin’s daily life more often than one thinks, because the street-art collective “Mentalgassi” integrates form and function of e.g. public everyday objects, like bottle banks or ticket validation machines, fundamentally into their arts.

The Swiss artists Peter Fischli und David Weiß came to be known for a wide audience, because of their movie „Der Lauf der Dinge“ at documenta 8, which shows a chain reaction made of e.g. tyres, ladders, chemical reactions, tables and a lot of other elements, interacting in a humorous and intelligent way.

Cast off! The documentary “Im Windrausch” is all about sailing and the viewer resorts into a world of water and wind, encounters idyllic, impressive and rough nature, pulsating cities, small paradises and everything else that entails, when a sailing yacht travels a distance of 12.000 nautical miles.

 Welcome to the parallel universe of Counterstrike and co. The documentary from Angélique Kommer accompanies people, who spend plenty of their time in virtual reality – either playing network-games or surfing in the web – and presents their opinions and habits.

For most of us Adam and Eve are firmly connected with the biblical beginning of mankind and thus automatically related with the past. In the movie „Adam in VR“ from Angelique Kommer we meet them nevertheless in the future, making their experiences with virtual realities. Adam gets emotional deeply touched by watching going-ons on reproduced realities but he also blunts quickly. Only the real touch in terms of Eve’s hug, gets him touched emotional again.