The fact that a stay in the desert tends to arouse negative emotions is certainly mainly due to the various dramas that are circulating on this topic. With the right car, however, that can change quickly. The TV commercial by director Marc Hartmann shows how this can look in detail.
With ethnic percussion, the music of the Jeep TV commercial is based on typical desert instruments, while a rhythmically phrasing flute provides the additional drive.
The sound design of the advertising is rather realistic and minimal and supports the images with restraint so that the music can take center stage in the advertising.
