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Music for TV Social Spot 'Agapedia'

What We Did

  • Film Score Composition

  • Film Score Production


  • Director: Marc Hartmann

  • Agency: McCann Erickson

  • Production: Liberté

  • Film Score: Frank Schreiber


If one asks children about their career aspiration – and if every dream came true – there would be masses of astronauts, veterinaries, engine drivers and digger operators. But if children grow up in a miserable setting, this could be shattered dreams and reality could be entirely different. Fortunately children are not aware of that yet.

Agapedia, the foundation of Jürgen Klinsmann, is surely aware of that and is fully committed to making the dreams of children come true. The kids in Agapedia’s Social spot “Berufe raten” have completely different dreams, when they talk about their future – and give cause for concern. The music in Marc Hartmann’s director’s-cut version picks up the bleak mood of the first part, with a slightly out of tune piano, joined later on by a glockenspiel, whereas the second part after the twist gives a cause for hope.