With this year's motto "All You Need Is Art", the Hamburg art fair not only refers to a Bealtes song in the slogan. The commercial advertising the fair, which offers art in a price range of €100 to €7,500, in the cinemas and on the Internet also references the Fab Four from Liverpool.
In order not to arouse the viewer's expectation of exhibits from the time or the environment of the Beatles, the music deliberately distances itself from the Beatles theme. As a kind of antithesis, music with electro sounds was created that takes into account the modern aesthetics and the wink of the spot.
